EVeryone remembers their first time...driving an EV. A common human truth is that everyone remembers life's "firsts", and a common feeling  during all of life's firsts, is that one feels "electric". Playing off this insight,  we took over Electric Avenue, in Venice Beach, California with a ride and drive event called "Feel Electric for the First Time" for the Chevrolet Bolt EV/EUV Relaunch.  As a team of creatives, we created and crafted a cohesive look and feel for the event,pre-event social media to local LA viewers to sign-up for the event, post-event social recaps, billboards strategically placed around Los Angeles and influencer content that captures real people feeling electric for the first time in a Chevy Bolt EV/EUV. We partnered with EV expert and local LA TikTok and YouTuber, Nick Cho @YourKoreanDad to help riders Feel Electric for the First Time.