top of page

CMA Fest - Road to the Stage
The winners of our TikTok contest Duet with Breland, RIV x RICHIE won the ultimate prize of getting a trip to Nashville from Chevrolet, to sing their verse with Breland at the 20th Anniversary CMA Fest on stage infront of a LIVE audience. In the weeks leading up to their Road to the Stage we captured content that allowed our viewers to get a chance to meet Richie Allen and Johnny Riv on a more personal-level and capture their excitement in the weeks leading up to CMA Fest. To finish off Road to the Stage, we captured content on the grounds of fest with the winners and their big performance day as well as their first meet with Breland.

Media Impressions: ABC News and Good Morning America
Art Directors: Maegan Williamson + Ben Luckett
ACD Copywriter: Melissa Noble
CD: Ryan Simpson
GCDS: Joe Gielniak + Liz Newman








HERO VIDEOS & TIKTOK ASSETS



Hashtag: 11.8 Billion Views
Engagements: 282.1 Thousand
Hero video views: 92.9 Million Views
CTA video views: 41.3 Million Views
Total TikTok likes: 438, 274+ Likes
First Week Impressions: 74.8 Million



MEDIA COVERAGE


CHEVY X CMA FEST PAID GRAPHICS





bottom of page