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CMA Fest - Road to the Stage

The winners of our TikTok contest Duet with Breland, RIV x RICHIE won the ultimate prize of getting a trip to Nashville from Chevrolet, to sing their verse with Breland at the 20th Anniversary CMA Fest on stage infront of a LIVE audience. In the weeks leading up to their Road to the Stage we captured content that allowed our viewers to get a chance to meet Richie Allen and Johnny Riv on a more personal-level and capture their excitement in the weeks leading up to CMA Fest. To finish off Road to the Stage, we captured content on the grounds of fest with the winners and their big performance day as well as their first meet with Breland. 

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Media Impressions:     ABC News and Good Morning America

Art Directors: Maegan Williamson + Ben Luckett
ACD Copywriter: Melissa Noble
CD: Ryan Simpson
GCDS: Joe Gielniak + Liz Newman

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HERO VIDEOS & TIKTOK ASSETS

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Hashtag: 11.8 Billion Views
Engagements: 282.1 Thousand
Hero video views: 92.9 Million Views
CTA video views: 41.3 Million Views
Total TikTok likes: 438, 274+ Likes
First Week Impressions: 74.8 Million

MEDIA COVERAGE

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CHEVY X CMA FEST PAID GRAPHICS

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