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@Hilton Social
On the Hilton content team, I brainstorm, ideate, design, shoot and execute social-first concepts alongside my creative team from concept to execution stages. These concepts range from scrappy social-first TikToks to luxurious/refined property-focused content across several platforms. In addition to the Hilton brand social channels, I create content for @Hiltonhonors social, which focuses on attracting and retaining Hilton Honors members to sign up and bank points to spend on exclusive events and stays.
Senior Designer/AD: Maegan Williamson
Art Leads: Annette Zuozo & Sef Mahmoud
Copy Lead: Colleen McDunn
ACD + CD: Brielle Story & Myron Nilsson
Agency: Hilton In-House Creative Studio
@HILTON
REPOST WALLPAPER DESIGNS
As of 2024, Hilton is rebranding their brand identity, and I am in charge of helping implement it into a lux-level look on social media through carousels, story highlights and more. Each month, we create a a carousel of the months property openings and I came up with several layout options of how to utilize the typography and imagery together to create a high-level look in a way that still feels native to the social platform it's on. In addition to this, I created a social-first suite of Instagram story wallpapers as a way to re-post content to our stories with a corresponding image/color of the content in the background layered with emoji's and typography which speak to each highlight like our partnerships with McLaren F1 racing, WICKED the movie and more.
Senior Designer/AD: Maegan Williamson
Copywriter: Dom Flemings
Art + Copy Lead: Annette Zuozo +Colleen McDunn
SPA BLISS ASMR
What began as a simple ask - to create an Instagram Reel to promote one of our Hilton property's spa turned into a relaxing ASMR/Self-indulgence experience. Leaning into the insight that people tend to put off treating themselves, we let this video be guests sign to do so with our Arizona Hilton Spa. This was a quick/snappy video which ties into the sounds and scenes you'd experience at the spa, bringing people the feeling of actually being there and enticing people to book the spa day with us.
Sr. Designer/AD: Maegan Williamson
Video Editor: Marjory Ramos
Sr. Copywriter: Dominique Flemings
Art & Copy Lead: Annette Zuozuo + Colleen McDunn
HILTON HONORS EXPERIENCE
Being a Hilton Honors member includes many exclusive stays, meet and greets and experiences. We were tasked with creating a reel to excite members by these events and to entice them to redeem their points on exclusive experiences like this one that we featured. An experience at The Waldorf Astoria Monarch Beach Resort with a dinner prepared by celebrity chef, Nancy Silverton. The night was filled with a meet and greet, autographs and delectable courses at the gorgeous Waldorf property.
Sr. Designer /AD: Maegan Williamson
Video Editor: Maegan Williamson
Sr. Copywriter: Dominique Flemings
Art & Copy Lead: Annette Zuozuo + Colleen McDunn
HILTON X AUBURN LAUNCH
In 2024, Hilton Hotels acquired Graduate Hotels. Together, they launched their first property from the ground up, Graduate Auburn, AL. To celebrate, Hilton hosted an exclusive rooftop launch party with performances, meet and greets and more. Our team was tasked capturing content of the launch of the property as well as the event. Visually, we leaned into nostalgia which is crucial to Graduate guests as they tend to stay at properties which are in their college towns. To do this, visually we chose a photographic/cinematic approach. Bringing together the local community, the ambiance of Auburn, the Graduate's unique style of the stay, and offerings. See full project
Sr. Designer/AD's: Maegan Williamson + Evie Kugler
Senior Copywriter: Charlotte Williams
Art & Copy Lead: Sef Mahmoud & Colleen McDunn
GROUNDHOG DAY 2025
What is social media without some humor? Each year people wait to see what Punxsutawney Phil will predict -
6 more weeks of winter or an early spring? But with Hilton, we have your back for a nice destination regardless. Let's tie into the social-first animal reaction green screen trends by layering a stunned groundhog over some tropical vacation destinations with Hilton.
Sr. AD/Ideation: Maegan Williamson
Team finished executing video after I left Hilton.
Art & Copy Lead: Natalie Perez + Colleen McDunn
"THIS IS YOUR REMINDER" TREND
Using footage from a our Waldorf Astoria Los Cabos property, we will use relaxing/oasis shots that showcase warm weather year round - paired with a catchy track of to create a sense of a warm weather getaway. Along with a super that ties into the TikTok trend "Reminder: ___ looks like this year round" as a strategic way to entice bookings during the post time of January, and speaking authentically on social.
Sr. AD/Ideator: Maegan Williamson
Team finished executing video after I left Hilton.
Art & Copy Lead: Natalie Perez + Colleen McDunn
HILTON X GRADUATE TRIVIA
Co-posted on Hilton & Graduate's TikTok, we leaned into the current TikTok trend of "trivia easter eggs", where each time a contestant gets an answer correct, they get to open an egg. Whoever gets to the bottom egg first wins a prize. This, was a social-first and scrappy way to create Hilton Honor's member engagement and a human element on our social channels while getting some Graduate and Hilton facts to our followers in a social-first way. See full project
Sr. Designer/AD's: Maegan Williamson + Evie Kugler
Senior Copywriter: Charlotte Williams
Art & Copy Lead: Sef Mahmoud & Colleen McDunn
VEGAS F1 - IG STORY DESIGN
VEGAS F1 - IG STORY DESIGN
HILTON X MCLAREN - STORY DESIGN
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