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CMA Fest 2023 - @Chevy Social
The winners of our TikTok contest Duet with Breland, RIV x RICHIE won the ultimate prize of getting a trip to Nashville from Chevrolet, to sing their verse with Breland at the 20th Anniversary CMA Fest on stage infront of a LIVE audience. In the weeks leading up to their Road to the Stage we captured content that allowed our viewers to get a chance to meet Richie Allen and Johnny Riv on a more personal-level and capture their excitement in the weeks leading up to CMA Fest. To finish off Road to the Stage, we captured content on the grounds of fest with the winners and their big performance day as well as their first meet with Breland.
Earned Media: ABC News and Good Morning America!
Art Directors: Maegan Williamson + Ben Luckett
ACD Copywriter: Melissa Noble
Editor + Producer: Maddie Kidd + Nate Kostegian
CDs: Ryan Simpson +Joe Gielniak + Liz Newman
Agency: Weber Shandwick, IPG
LOOK & FEEL
ROAD TO THE STAGE CONTENT
CHEVY X CMA - PAID ASSETS
THE PERFORMANCE
EARNED MEDIA
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