top of page
@GMEnvolve Social (B2B)
As an Art Director on the General Motors account, I was in charge of content creation and storytelling across a wide-range of areas within the brands. In 2024, I was tasked with content creation and execution for the new account our agency won, GM Envolve (GM fleet) social account. Our goal when taking over GM Envolve's social channels was to create engaging B2B content thats informative, sharable, snackable and human. Targeting fleet managers and decision makers, while creating social-first content with current social trends that are relevant while also not straying
away from professional B2B content. Since taking over, our team has increased engagement and channel following significantly each month.
Art Director: Maegan Williamson
Copywriter: Collin Magin
Junior Designer: Hazel Choo
CDs: Josh Cyccone + Ken Cellak
ECD: Matthew Zelley
Agency: Weber Shandwick, IPG
@GMENVOLVE
"WITH SANDOR" SERIES
What's more social-first than a Green Screen interview, in 2024? Exactly. We used social-first supers and green screen effects as a way to promote each vehicle in the fleet lineup with none other than the GM Envolve Vice-President himself, Sandor Piszar. One of Sandor's goals is to make his presence known to customers so this way a natural way to integrate him into content with this mini-series "With Sandor". This is a way he gets to talk about all the best features on each vehicle and how they will solve business problems and create solutions for fleet decision makers when picking a lineup for their fleet needs. This series is one of the top-performing content on Linkedin and Instagram.
"EVs EXPLAINED" SERIES
In an effort to address the insight of EV resistance simply because people don't know much about EVs except what they hear in the media, we created social mini-series called "Evs Explained". Which goes down the full EV lineup showcasing how each nameplate is capable for solving business solutions for fleets. From a stylish SUV like Blazer EV and Equinox EV for sales reps to Silverado EV for worksites and even EV vans for fleet efficiencies. This series is the top performing content pieces for engagement and shares across all GM Envolve social channels.
bottom of page